Background Image - Foust Building

Esports Courses Developed by Industry Experts

January 18, 2022 by Mandy Byrd |

EsportsIndustry Prep_BlogAre you intrigued by the idea of working in the world of esports? Prepare for a career in the competitive video gaming industry with innovative online courses in UNCG’s Esports Digital Certificate Program. Learn about marketing, shoutcasting, tournament operations, fan engagement, and more in the program’s six courses.

Level Up Your Career

These noncredit courses are developed by industry experts such as Neil Malvone, Executive Vice President and Chief Esports Officer at Collegiate Sports Management Group and CEO/Founder of Cutting Edge Sports Management. Subject matter experts write the course content, select readings and videos, and collaborate with UNCG Online’s instructional design team.

The courses are designed for students from a variety of backgrounds, whether you have some experience in esports or just want to get your foot in the door, says Nathan Myers, the instructional designer who collaborated on the course with Tal Blevins, a video game industry consultant with Ghost Light Group, and Eric Chilton, President/CEO of Broadcast 2 Go.

“We want this to be something that a person could jump in and do over the course of the four units, even if they’ve never done it before. But we also want to have resources around for people who have done this before and maybe want to take it to the next level and make it a little bit more professional,” Myers says.

Gain Valuable Experience

Esports courses focus on developing skills in a variety of fields, including:

  • Communication: Marketing, broadcasting, social media, community relations
  • Sales: Community partnerships, data analysis, player representation, project management
  • Team Leadership: Coaching, fitness training, player recruitment, collegiate esports
  • Event Administration: Event planning, tournament operations, fan engagement

Course projects are designed to give students real-world experience. For example, in the Athletic Content and Viewer Engagement course, you’ll build an inclusive engagement plan for esports fans, develop a broadcast persona, identify the target audience, and livestream an esports event.

In the Esports Ecosystems course, you’ll learn about the history of competitive video gaming, identify current trends, and assess potential revenue streams in esports. You’ll learn through case studies, video, readings, and answers to discussion prompts. For your final project, you’ll create a mock video interview for an esports industry position.

About the Program 

The digital certificate program includes a total of six courses. (Additional courses will be launched in Spring 2022.) Each course is $400. You’ll earn a digital badge for each course you finish successfully. Complete all six to earn the digital certificate.

Each course takes up to 28 hours to complete. A typical student would take about four weeks per course, but you can work at your own pace. You can access the course as soon as you register, and you have up to 45 days to complete it.

Start Learning Today

Because these are noncredit online courses, there’s no admission process. Visit the Esports website to register and get started!


Subscribe to the Blog